The C.O.N.V.E.R.T. formula is one of the guidelines that we created to help our clients pick the perfect domain. Walking thru these core principles will help you determine the strength and quality of your domain name options.
The domain name you select plays a significant and foundation element of your brand identity.
Creating a brand now often starts with choosing a domain name. A company’s online presence is now inseparable from their brands physical presence. Choosing a domain with a position of strength will have a significant impact on the ROI of every marketing investment.
For example, the founder of Hive.com said he experienced a 40% increase in traffic after he acquired his perfect domain. The founder of Ring.com said he directly correlates his success to acquiring Ring.com. Paul Graham at Y Combinator recommends startups should change their name if they don’t own the .com version.
Download this free resource and let us know how we can help.
The domain name you select plays a significant and foundation element of your brand identity.
Creating a brand now often starts with choosing a domain name. A company’s online presence is now inseparable from their brands physical presence. Choosing a domain with a position of strength will have a significant impact on the ROI of every marketing investment.
For example, the founder of Hive.com said he experienced a 40% increase in traffic after he acquired his perfect domain. The founder of Ring.com said he directly correlates his success to acquiring Ring.com. Paul Graham at Y Combinator recommends startups should change their name if they don’t own the .com version.
Download this free resource and let us know how we can help.
Use this quick guide to determine the strength of your domain name decision and options
A Word From The Author
Since 1998 I have been involved in helping brands increase sales and conversion. As a senior domain broker, I quickly realized that most companies are devaluing their brand and limiting conversion with sub-par domains.
So, I created a simple process to explain the value of a premium domain that helps my clients establish a leadership position, increase conversion and save money on marketing.
Send me an email (Chris@MediaOptions.com) and let me know how I can help your business choose the perfect domain.
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