A lot of founders don't even know how to get in touch with the domain owner. They don't have the time to go out and try to find this, track down owners of these domains, negotiate the deal, get it under contract and then transfer the domain.
Most domains are under privacy today and finding the right stakeholder at a Fortune 500 company can be almost impossible.
They are not familiar with the negotiations and contracts that lead to the smooth transfer of the domain name.
If you get this wrong, you will be told "no" or end up paying double or triple the value of the domain name.
So, it's really difficult to find these people, and when you're running a startup company, you don't have time for that.
You may only have one opportunity to acquire your (.com) domain.
But the fact of the matter is, this is one of the biggest missing pieces that could be hurting your business and getting you to that sweet, sweet payout you're looking for.
If you don't get it now before your company really expands then the current owner is going to have even more leverage to suck more out of you for buying that domain.
If you don't do it now, it's going to cost you an arm and a leg in the future.